The Hobbit's Martin Freeman has teamed up with Vodafone to star in its new ad campaign, which aims to promote the mobile network's commitment to keeping customers connected anywhere in the world.

Bilge Ciftci, Head of Brand at Vodafone UK, commented 'We are very excited about the launch of our new campaign with Martin Freeman. The central message of the campaign demonstrates how we are removing any barriers that stop people from connecting and communicating in a way that suits them'.